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  1. Thinking, Fast and Slow

    by Daniel Kahneman
    Quality: 🟢🟢🟡⚪️
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    Readership: Popular

    In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at … (Goodreads)

  2. Homo Deus: A History of Tomorrow

    by Yuval Noah Harari
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    Readership: Somewhat known

    Yuval Noah Harari, author of the critically-acclaimed ,New York Times, bestseller and international phenomenon ,Sapiens,, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much … (Goodreads)

  3. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

    by Ashlee Vance
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    Readership: Fairly popular

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an … (Goodreads)

  4. Shoe Dog: A Memoir by the Creator of Nike

    by Phil Knight
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    Readership: Somewhat known

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an … (Goodreads)

  5. Bad Blood: Secrets and Lies in a Silicon Valley Startup

    by John Carreyrou
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    Readership: Somewhat known

    The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising … (Goodreads)

  6. Why We Sleep: Unlocking the Power of Sleep and Dreams

    by Matthew Walker
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    Readership: Somewhat known

    “,Why We Sleep, is an important and fascinating book...Walker taught me a lot about this basic activity that every person on Earth needs. I suspect his book will do the same for you.” —Bill Gates A ,New York Times ,bestseller and international sensation, this “stimulating and important book” (,Financial Times,) is a fascinating dive into the purpose and power of slumber. With two appearances on CBS This Morning and Fresh Air 's most popular interview of 2017, Matthew Walker has made abundantly clear that sleep is one of the most important but least understood aspects of our life. Until very … (Barnes & Noble)

  7. 21 Lessons for the 21st Century

    by Yuval Noah Harari
    Quality: 🟢🟢🟡⚪️
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    Readership: Somewhat known

    In, Sapiens, ,he explored our past. In ,Homo Deus, ,he looked to our future,. ,Now, one of the most innovative thinkers on the planet turns to the present to make sense of today's most pressing issues. How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children? Yuval Noah Harari's 21 Lessons for the 21st Century is a probing and visionary investigation into today's most urgent issues as we move into the uncharted territory of the future. As … (Goodreads)

  8. The Gene: An Intimate History

    by Siddhartha Mukherjee
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    Readership: Eclectic

    Spanning the globe and several centuries, The Gene is the story of the quest to decipher the master-code that makes and defines humans, that governs our form and function. The story of the gene begins in an obscure Augustinian abbey in Moravia in 1856 where a monk stumbles on the idea of a ‘unit of heredity’. It intersects with Darwin’s theory of evolution, and collides with the horrors of Nazi eugenics in the 1940s. The gene transforms post-war biology. It reorganizes our understanding of sexuality, temperament, choice and free will. This is a story driven by human ingenuity and obsessive … (Goodreads)

  9. The Undoing Project: A Friendship That Changed Our Minds

    by Michael Lewis
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    Readership: Eclectic

    Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality. … (Goodreads)

  10. Prisoners of Geography: Ten Maps That Tell You Everything You Need to Know About Global Politics

    by Tim Marshall
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    Readership: Eclectic

    In the bestselling tradition of Why Nations Fail and The Revenge of Geography , an award-winning journalist uses ten maps of crucial regions to explain the geo-political strategies of the world powers. All leaders of nations are constrained by geography. Their choices are limited by mountains, rivers, seas, and concrete. To understand world events, news organizations and other authorities often focus on people, ideas, and political movements, but without geography, we never have the full picture. Now, in the relevant and timely Prisoners of Geography , seasoned journalist Tim Marshall examines Russia, China, the USA, Latin America, the Middle East, … (Goodreads)

  11. Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

    by Steven Pinker
    Quality: 🟢🟢🟡⚪️
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    Readership: Very niche

    If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science. Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that … (Goodreads)

  12. A Short History of Nearly Everything

    by Bill Bryson
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    Readership: Fairly popular

    In Bryson's biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself … (Goodreads)

  13. Zero to One: Notes on Startups, or How to Build the Future

    by Peter Thiel
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    Readership: Fairly popular

    If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon … (Goodreads)

  14. Leonardo da Vinci

    by Walter Isaacson
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    Readership: Eclectic

    The #1 ,New York Times, bestseller from Walter Isaacson brings Leonardo da Vinci to life in this exciting new biography that is “a study in creativity: how to define it, how to achieve it...Most important, it is a powerful story of an exhilarating mind and life” (,The New Yorker,). Based on thousands of pages from Leonardo da Vinci’s astonishing notebooks and new discoveries about his life and work, Walter Isaacson “deftly reveals an intimate Leonardo” ( San Francisco Chronicle ) in a narrative that connects his art to his science. He shows how Leonardo’s genius was based on skills we … (Barnes & Noble)

  15. Predictably Irrational: The Hidden Forces That Shape Our Decisions

    by Dan Ariely
    Quality: 🟢🟢🟡⚪️
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    Readership: Somewhat known

    Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than … (Goodreads)

  16. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

    by Seth Stephens-Davidowitz
    Quality: 🟢🟢🟡⚪️
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    Readership: Very niche

    Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions. By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and … (Goodreads)

  17. Astrophysics for People in a Hurry

    by Neil deGrasse Tyson
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    Readership: Somewhat known

    Over a year on the New York Times bestseller list and more than a million copies sold. The essential universe, from our most celebrated and beloved astrophysicist. What is the nature of space and time? How do we fit within the universe? How does the universe fit within us? There’s no better guide through these mind-expanding questions than acclaimed astrophysicist and best-selling author Neil deGrasse Tyson. But today, few of us have time to contemplate the cosmos. So Tyson brings the universe down to Earth succinctly and clearly, with sparkling wit, in tasty chapters consumable anytime and anywhere in your … (Barnes & Noble)

  18. Getting Things Done: The Art of Stress-Free Productivity

    by David Allen
    Quality: 🟢🟢🟡⚪️
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    Readership: Somewhat known

    ,The book ,,,Lifehack ,calls ,,"The Bible of business and personal productivity.",,,,,"A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,,Fast Company, Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots. Allen has rewritten the book from start to finish, tweaking his classic … (Barnes & Noble)

  19. What I Talk About When I Talk About Running

    by Haruki Murakami
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    Readership: Somewhat known

    In 1982, having sold his jazz bar to devote himself to writing, Murakami began running to keep fit. A year later, he'd completed a solo course from Athens to Marathon, and now, after dozens of such races, not to mention triathlons and a dozen critically acclaimed books, he reflects upon the influence the sport has had on his life and--even more important--on his writing. Equal parts training log, travelogue, and reminiscence, this revealing memoir covers his four-month preparation for the 2005 New York City Marathon and takes us to places ranging from Tokyo's Jingu Gaien gardens, where he once shared … (Goodreads)

  20. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries
    Quality: 🟢🟢🟡⚪️
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    Readership: Fairly popular

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ,, Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty . This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean … (Goodreads)