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Recommendations based on Running Lean: Iterate from Plan A to a Plan That Worksby Ash Maurya
* statistically, based on millions of data-points provided by fellow humans
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Hooked: How to Build Habit-Forming Products
by Nir Eyal
A guide to creating products that form habits, using psychology and technology to keep users coming back.
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? ... (Goodreads)
Business Model Generation
by Alexander Osterwalder
A guide to crafting business models and creating new sources of value.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model ... (Goodreads)
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
by Clayton M. Christensen
Examines disruptive innovation and how to manage it in a business setting.
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)
The Four Steps to the Epiphany: Successful Strategies for Startups That Win
by Steve Blank
A guide for startups to achieve success by understanding customer needs, developing a customer-centric approach, and iterating through customer feedback.
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business ... (Goodreads)
Rework
by Jason Fried
A guide to starting and running a successful business with unconventional advice and practical tips.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
Emotional Intelligence: Why It Can Matter More Than IQ
by Daniel Goleman
Examines the importance of emotional intelligence and how it affects success.
#1 BESTSELLER • The groundbreaking book that redefines what it means to be smart, with a new introduction by the author “A thoughtfully written, persuasive account explaining emotional intelligence ... (Barnes & Noble)
The 80/20 Principle: The Secret to Achieving More with Less
by Richard Koch
Achieve more with less effort by focusing on the 20% of activities that yield 80% of results.
How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle–the well-known, unpublicized secret that 80 percent of all our results in business and ... (Goodreads)
The Design of Everyday Things
by Donald A. Norman
Examining how design can influence human behaviour and improve user experience.
Anyone who designs anything to be used by humans – from physical objects to computer programs to conceptual tools -- must read this book, and it is an equally tremendous read for anyone who has to ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
Tribes: We Need You to Lead Us
by Seth Godin
A practical guide to successful leadership, emphasizing the importance of connection with others.
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
by Steve Blank
A comprehensive guide for entrepreneurs to build and scale successful startups, with practical advice and real-world examples.
Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel… The Startup Owner's Manual The Manual incorporates 10 years of learning and best practices ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt
A business novel that follows a manufacturing plant's attempts to optimize production.
Written in a fast-paced thriller style,, The Goal, is the gripping novel which is transforming management thinking throughout the Western world. Alex Rogo is a harried plant manager working ever more ... (Goodreads)
Economics in One Lesson: The Shortest & Surest Way to Understand Basic Economics
by Henry Hazlitt
Exploring the principles of economics, helping readers gain a better understanding of the subject.
A million copy seller, Henry Hazlitt’s Economics in One Lesson is a classic economic primer. But it is also much more, having become a fundamental influence on modern “libertarian” economics of the ... (Goodreads)
Remote: Office Not Required
by David Heinemeier Hansson
Argues that remote work is the future and provides practical advice on how to make it work for both employees and employers.
The “work from home” phenomenon is thoroughly explored in this illuminating new book from bestselling 37signals founders Fried and Hansson, who point to the surging trend of employees working from ... (Goodreads)
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan Roam
Learn to solve problems and communicate ideas effectively using simple drawings. A practical guide to visual thinking.
A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar ... (Goodreads)
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
by Laszlo Bock
An inside look at Google's unique workplace culture, providing insights on how to create a happier and more productive office.
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business ... (Goodreads)
The Innovator's Solution: Creating and Sustaining Successful Growth
by Clayton M. Christensen
A guide to creating and sustaining business growth through innovation.
A seminal work by bestselling author Clayton M. Christensen. In his international bestseller The Innovator's Dilemma , Clayton M. Christensen exposed this crushing paradox behind the failure of many ... (Goodreads)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
How Children Succeed: Grit, Curiosity, and the Hidden Power of Character
by Paul Tough
Examines the importance of character development in children's success, and the impact of adversity on their lives.
Why do some children succeed while others fail? The story we usually tell about childhood and success is the one about intelligence: Success comes to those who score highest on tests, from preschool ... (Goodreads)
The Five Dysfunctions of a Team: A Leadership Fable
by Patrick Lencioni
An exploration of the dynamics of team-building, and how to overcome five common pitfalls.
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and ... (Goodreads)
The Wisdom of Crowds
by James Surowiecki
Examining the power of collective intelligence to solve problems, make decisions and drive innovation.
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at ... (Goodreads)
Contagious: Why Things Catch On
by Jonah Berger
Exploring the science behind why some products and ideas become popular.
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? ... (Goodreads)
How Google Works
by Eric Schmidt
Exploring the secrets of the world's most successful tech giant, offering insight into its inner workings.
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation ... (Goodreads)
The Courage to Be Disliked: How to Free Yourself, Change your Life and Achieve Real Happiness
by Ichiro Kishimi
Exploring the philosophical roots of happiness through the power of self-determination.
The Japanese phenomenon that teaches us the simple yet profound lessons required to liberate our real selves and find lasting happiness. The Courage to be Disliked shows you how to unlock the power ... (Goodreads)
Homo Deus: A History of Tomorrow
by Yuval Noah Harari
An exploration of humanity's future, and the potential paths of our species.
Yuval Noah Harari, author of the critically-acclaimed, New York Times, bestseller and international phenomenon, Sapiens, returns with an equally original, compelling, and provocative book, turning ... (Goodreads)
