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Recommendations based on Ogilvy on Advertisingby David Ogilvy
* statistically, based on millions of data-points provided by fellow humans
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
The World Is Flat: A Brief History of the Twenty-first Century
by Thomas L. Friedman
An exploration of the rapid globalization of the world, and the implications of this shift.
When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
Rework
by Jason Fried
A guide to starting and running a successful business with unconventional advice and practical tips.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt
A business novel that follows a manufacturing plant's attempts to optimize production.
Written in a fast-paced thriller style,, The Goal, is the gripping novel which is transforming management thinking throughout the Western world. Alex Rogo is a harried plant manager working ever more ... (Goodreads)
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
by Howard Schultz
An inspiring entrepreneurial story of how Starbucks rose from an unknown coffee shop to a global phenomenon.
In, Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the ... (Goodreads)
Why We Buy: The Science of Shopping
by Paco Underhill
An exploration of consumer behavior, uncovering the psychology behind shopping decisions.
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
Meditations
by Marcus Aurelius
Reflections on Stoic philosophy, exploring the nature of existence and how to live life.
Written in Greek by the only Roman emperor who was also a philosopher, without any intention of publication, the Meditations of Marcus Aurelius offer a remarkable series of challenging spiritual ... (Goodreads)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh
A business leader's journey from success to significance, showing how to build a corporate culture of happiness.
You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to ... (Goodreads)
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
by Thomas J. Stanley
Revealing the secrets of the wealthy, and how anyone can achieve financial success.
The incredible national bestseller that is changing people's lives – and increasing their net worth!, CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?,, Who are the rich in this country?, What do they do? ... (Goodreads)
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
by Martin Lindstrom
A study of the science behind consumer behavior and the subconscious factors that influence our purchasing decisions.
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying ... (Goodreads)
Rich Dad, Poor Dad
by Robert T. Kiyosaki
A financial literacy guide that explores the power of financial education and investment.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)
Free: The Future of a Radical Price
by Chris Anderson
Examination of the power of free products and services in the modern economy.
Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to ... (Goodreads)
Letters from a Stoic
by Seneca
A collection of Stoic philosophies and advice on living a meaningful life.
The power and wealth which Seneca the Younger (c.4 B.C. - A.D. 65) acquired as Nero's minister were in conflict with his Stoic beliefs. Nevertheless he was the outstanding figure of his age. The ... (Goodreads)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
Exploring how marketers can leverage authenticity and storytelling to connect with consumers.
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your ... (Goodreads)
The Art of Learning: A Journey in the Pursuit of Excellence
by Josh Waitzkin
An inspiring story of how to attain excellence through the martial art of Tai Chi.
Josh Waitzkin knows what it means to be at the top of his game. A public figure since winning his first National Chess Championship at the age of nine, Waitzkin was catapulted into a media whirlwind ... (Goodreads)
The Art of War
by Sun Tzu
Ancient Chinese military treatise outlining strategies for success in battle.
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on ... (Goodreads)
Winning
by Jack Welch
A guide to business success, revealing strategies to gain a competitive edge.
A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, ... (Goodreads)
The 48 Laws of Power
by Robert Greene
A guide to understanding the dynamics of gaining and keeping power.
Amoral, cunning, ruthless, and instructive, this multi-million-copy, New York Times, bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate ... (Goodreads)
Sam Walton: Made In America
by Sam Walton
Biography of the legendary retail entrepreneur, tracing his rise to success in the industry.
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story ... (Goodreads)
Flow: The Psychology of Optimal Experience
by Mihaly Csikszentmihalyi
An exploration of the concept of 'flow' and how it can be used to enhance optimal experience.
Psychologist Mihaly Csikszentmihalyi's investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
