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Books about Marketing
Contagious: Why Things Catch On
by Jonah Berger
Exploring the science behind why some products and ideas become popular.
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? ... (Goodreads)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
by Jay Abraham
A comprehensive guide to maximizing your resources and achieving success in business and life.
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of ... (Goodreads)
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
by Howard Schultz
An inspiring entrepreneurial story of how Starbucks rose from an unknown coffee shop to a global phenomenon.
In, Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the ... (Goodreads)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
Exploring how marketers can leverage authenticity and storytelling to connect with consumers.
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your ... (Goodreads)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
The Personal MBA: Master the Art of Business
by Josh Kaufman
A comprehensive guide to business principles and practices, providing practical insights and tools for success in the business world.
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated ... (Goodreads)
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
Linchpin: Are You Indispensable?
by Seth Godin
Exploring how to unlock potential, create value and become indispensable to an organization.
In bestsellers such as Purple Cow and Tribes , Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your ... (Goodreads)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
A comprehensive guide to successfully launching a business or venture.
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the ... (Goodreads)
Tribes: We Need You to Lead Us
by Seth Godin
A practical guide to successful leadership, emphasizing the importance of connection with others.
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
by Austin Kleon
Practical guide to building an audience and recognizing success in creative endeavors.
In his, New York Times, bestseller, Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more ... (Barnes & Noble)
Hooked: How to Build Habit-Forming Products
by Nir Eyal
A guide to creating products that form habits, using psychology and technology to keep users coming back.
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? ... (Goodreads)
Salt Sugar Fat: How the Food Giants Hooked Us
by Michael Moss
An exposé of the food industry, exploring the manipulation of consumers through marketing.
Every year, the average American eats 33 pounds of cheese and 70 pounds of sugar. They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt ... (Goodreads)
Glengarry Glen Ross
by David Mamet
Cutthroat competition in a real estate sales office, where survival of the fittest is the only way out.
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
A guide to marketing services and intangible products, emphasizing the importance of customer experience and relationship-building.
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational ... (Goodreads)
Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert B. Cialdini
The art of persuasion begins before the message is delivered. Learn how to set the stage for successful influence.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
by Michael Port
A step-by-step guide to help entrepreneurs and small business owners get more clients and grow their business without feeling like a sleazy salesperson.
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can, see, the solution., Book Yourself Solid Illustrated, a remarkable, ... (Barnes & Noble)
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
by Allan Dib
A concise guide to creating a comprehensive marketing plan that helps businesses attract new customers, increase revenue, and differentiate themselves from competitors.
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. ... (Goodreads)
Ogilvy on Advertising
by David Ogilvy
A comprehensive guide to advertising by the legendary ad man David Ogilvy, filled with insights and anecdotes from his illustrious career.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. ... (Goodreads)
Why We Buy: The Science of Shopping
by Paco Underhill
An exploration of consumer behavior, uncovering the psychology behind shopping decisions.
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer
A practical guide to sales success, with 12.5 principles for mastering the art of selling and building strong customer relationships.
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the ... (Barnes & Noble)
Agent to the Stars
by John Scalzi
A rookie agent takes on the job of representing an alien species, navigating the world of Hollywood.
Tom Stein is a celebrity agent, representing a handful of Hollywood actors, the most famous of which is Michelle Beck, an earnest but brainless blonde who wants to break into serious acting despite ... (Wikipedia)
Cinderella Ate My Daughter: Dispatches from the Frontlines of the New Girlie-Girl Culture
by Peggy Orenstein
An exploration of the effects of the girlie-girl culture on young girls and their parents.
The acclaimed author of the groundbreaking bestseller, Schoolgirls, reveals the dark side of pink and pretty: the rise of the girlie-girl, she warns, is not that innocent., Sweet and sassy or ... (Goodreads)
To Sell is Human: The Surprising Truth About Moving Others
by Daniel H. Pink
A comprehensive look at the art of selling, exploring the ways in which we move others to action.
From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor ... (Goodreads)
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
by Robert W. Bly
A comprehensive guide to writing persuasive copy that sells products and services. Covers techniques, strategies, and examples for effective copywriting.
The, classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, ... (Barnes & Noble)
Zig Ziglar's Secrets of Closing the Sale
by Zig Ziglar
A guide to mastering the art of sales, with practical tips and techniques for closing deals and building relationships with customers.
Doctors, housewives, ministers, parents, teachers … everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on ... (Goodreads)
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
Marketing strategy that focuses on building relationships with customers by obtaining their permission to receive marketing messages.
The man, Business Week, calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that ... (Goodreads)
Marketing Management
by Philip Kotler
Comprehensive guide to marketing strategies, techniques, and principles for businesses and organizations.
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. ... (Goodreads)
Ignore Everybody: and 39 Other Keys to Creativity
by Hugh MacLeod
A witty and insightful guide to unlocking your creative potential, with practical advice and humorous illustrations.
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular ... (Goodreads)
Crush It!: Why Now Is the Time to Cash In on Your Passion
by Gary Vaynerchuk
How to turn one's passion into a successful business venture.
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! ... (Barnes & Noble)
Syrup
by Max Barry
A satirical novel about the cutthroat world of marketing and advertising, following a young man's rise to success and the consequences that come with it.
Set in the present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, ... (Wikipedia)
Console Wars: Sega, Nintendo, and the Battle that Defined a Generation
by Blake J. Harris
The story of the intense rivalry between Sega and Nintendo during the 1990s, and how it shaped the video game industry.
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led ... (Goodreads)
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