Recommendations based on The Dorito Effect: The Surprising New Truth About Food and Flavorby Mark Schatzker

* statistically, based on millions of data-points provided by fellow humans

  1. How to Read Literature Like a Professor

    by Thomas C. Foster
    A guide to exploring literature’s hidden meanings and uncovering the underlying themes.

    While many books can be enjoyed for their basic stories, there are often deeper meanings interwoven in these literary texts... How to Read Literature Like a Professor helps us to discover those ... (Goodreads)

  2. When to Rob a Bank

    by Steven D. Levitt
    A collection of blog posts from the authors of "Freakonomics," exploring unconventional and controversial topics in economics and society.

    When to Rob a Bank: ...And 131 More Warped Suggestions and Well-Intended Rants, is an edited collection of blog posts by American authors Steven Levitt and Stephen J. Dubner , authors of the, ... (Wikipedia)

  3. 12 Rules for Life: An Antidote to Chaos

    by Jordan B. Peterson
    A self-help book that provides practical advice on how to live a meaningful life by embracing responsibility and confronting chaos.

    What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition ... (Goodreads)

  4. Zero to One: Notes on Startups, or How to Build the Future

    by Peter Thiel
    A guide to launching a startup, exploring the power of entrepreneurship.

    If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)

  5. Daily Rituals: How Artists Work

    by Mason Currey
    Examining the daily lives of 161 famous artists, uncovering their creative rituals and habits.

    Franz Kafka, frustrated with his living quarters and day job, wrote in a letter to Felice Bauer in 1912, “time is short, my strength is limited, the office is a horror, the apartment is noisy, and if ... (Goodreads)

  6. Salt Sugar Fat: How the Food Giants Hooked Us

    by Michael Moss
    An exposé of the food industry, exploring the manipulation of consumers through marketing.

    Every year, the average American eats 33 pounds of cheese and 70 pounds of sugar. They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt ... (Goodreads)

  7. The 80/20 Principle: The Secret to Achieving More with Less

    by Richard Koch
    Achieve more with less effort by focusing on the 20% of activities that yield 80% of results.

    How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle–the well-known, unpublicized secret that 80 percent of all our results in business and ... (Goodreads)

  8. Fast Food Nation: The Dark Side of the All-American Meal

    by Eric Schlosser
    An exploration of the industrial food system and its effects on U.S. society.

    Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list ... (Goodreads)

  9. Far from the Tree: Parents, Children, and the Search for Identity

    by Andrew Solomon
    An exploration of how parents and children adjust to extraordinary differences, and how it affects their dynamic.

    Andrew Solomon’s startling proposition in Far from the Tree is that being exceptional is at the core of the human condition—that difference is what unites us. He writes about families coping with ... (Goodreads)

  10. Command and Control: Nuclear Weapons, the Damascus Accident, and the Illusion of Safety

    by Eric Schlosser
    An exploration of nuclear weapon safety and the risk of catastrophic accidents.

    A myth-shattering exposé of America’s nuclear weapons Famed investigative journalist Eric Schlosser digs deep to uncover secrets about the management of America’s nuclear arsenal. A groundbreaking ... (Goodreads)

  11. How Google Works

    by Eric Schmidt
    Exploring the secrets of the world's most successful tech giant, offering insight into its inner workings.

    Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation ... (Goodreads)

  12. Hamilton: The Revolution

    by Lin-Manuel Miranda
    A behind-the-scenes look at the creation of the groundbreaking musical "Hamilton", and its impact on American culture.

    A backstage pass to the groundbreaking, hit musical, Hamilton, winner of the 2016 Pulitzer Prize for Drama and Eleven Tony Awards, including Best Musical, including the award-winning libretto, ... (Barnes & Noble)

  13. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

    by James Clear
    A practical guide to creating and maintaining good habits, and breaking bad ones, using small, incremental changes.

    No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach ... (Goodreads)

  14. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

    by Geoffrey A. Moore
    A guide for high-tech companies to successfully market and sell their products to mainstream customers.

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)

  15. The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business

    by Clayton M. Christensen
    Examines disruptive innovation and how to manage it in a business setting.

    Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)

  16. Between the World and Me

    by Ta-Nehisi Coates
    A letter to his son, exploring the realities of racism in America.

    “This is your country, this is your world, this is your body, and you must find some way to live within the all of it.” In a profound work that pivots from the biggest questions about American ... (Goodreads)

  17. Save the Cat: The Last Book on Screenwriting You'll Ever Need

    by Blake Snyder
    Step-by-step guide to writing a successful screenplay, using the "Save the Cat" approach.

    This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat! ... (Goodreads)

  18. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

    by Gary Keller
    A guide to unlocking potential by focusing on a single goal and eliminating distractions.

    The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity. ... (Goodreads)

  19. The Magic of Thinking Big

    by David J. Schwartz
    A guide to achieving success by shifting one's attitude and outlook on life.

    The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and ... (Goodreads)

  20. The Hidden Life of Trees: what they feel, how they communicate : discoveries from a secret world

    by Peter Wohlleben
    An exploration of the complex relationships between trees and the environment.

    A, New York Times, bestseller,, With more than 2 million copies sold worldwide, this beautifully-written book journeys deep into the forest to uncover the fascinating—and surprisingly moving—hidden ... (Barnes & Noble)

  21. In a Sunburned Country

    by Bill Bryson
    Exploration of the unique and diverse land, people and animals of Australia.

    A CLASSIC FROM THE, NEW YORK TIMES, BESTSELLING AUTHOR OF, ONE SUMMER , Every time Bill Bryson walks out the door, memorable travel literature threatens to break out. His previous excursion along the ... (Goodreads)

  22. Benjamin Franklin: An American Life

    by Walter Isaacson
    Biography of the influential founding father, exploring his life and legacy.

    Benjamin Franklin is the Founding Father who winks at us. An ambitious urban entrepreneur who rose up the social ladder, from leather-aproned shopkeeper to dining with kings, he seems made of flesh ... (Goodreads)

  23. Why We Sleep: Unlocking the Power of Sleep and Dreams

    by Matthew Walker
    Exploring the science of sleep, uncovering its powerful effects on health, productivity, and wellbeing.

    “,Why We Sleep, is an important and fascinating book...Walker taught me a lot about this basic activity that every person on Earth needs. I suspect his book will do the same for you.” —Bill Gates A, ... (Barnes & Noble)

  24. Is Everyone Hanging Out Without Me?

    by Mindy Kaling
    Humorous memoir reflecting on Mindy Kaling's life and career.

    Mindy Kaling has lived many lives: the obedient child of immigrant professionals, a timid chubster afraid of her own bike, a Ben Affleck - impersonating Off-Broadway performer and playwright, and, ... (Goodreads)

  25. When You Are Engulfed in Flames

    by David Sedaris
    Humorous reflections on everyday life, navigating the absurdities of the human condition.

    It's early autumn 1964. Two straight-A students head off to school, and when only one of them returns home Chesney Yelverton is coaxed from retirement and assigned to what proves to be the most ... (Goodreads)

  26. The Color of Water: A Black Man's Tribute to His White Mother

    by James McBride
    A memoir of a black man's journey to understand his white mother's past and how it shaped his own identity.

    Touches readers of all colors as a vivid portrait of growing up, a haunting meditation on race and identity, and a lyrical valentine to a mother from her son. Who is Ruth McBride Jordan? A ... (Goodreads)

  27. Tongue Twisters for Kids

    by Riley Weber
    A collection of fun and challenging tongue twisters for children to practice their pronunciation and language skills.

    "Rubber baby buggy bumpers" - Say this three times as fast as you can. How about, try saying " Loopy lizards lying lazily aloft a little lane of logs," without messing up. This Tongue Twister book is ... (Barnes & Noble)

  28. Dress Your Family in Corduroy and Denim

    by David Sedaris
    A humorous collection of autobiographical essays reflecting on family relationships.

    David Sedaris plays in the snow with his sisters. He goes on vacation with his family. He gets a job selling drinks. He attends his brother’s wedding. He mops his sister’s floor. He gives directions ... (Goodreads)

  29. Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong

    by James W. Loewen
    Exposing the inaccuracies in American history textbooks and exploring the forces that shaped them.

    “Every teacher, every student of history, every citizen should read this book. It is both a refreshing antidote to what has passed for history in our educational system and a one-volume education in ... (Barnes & Noble)

  30. I'll Be There for You: The One about Friends

    by Kelsey Miller
    A nostalgic and insightful look at the cultural phenomenon that was the TV show Friends and its impact on society.

    The definitive Friends history.”— Entertainment Weekly SIX FRIENDS THAT BECAME A FAMILY. A TELEVISION SHOW THAT BECAME A PHENOMENON. Today, Friends is remembered as an icon of ’90s comedy and the ... (Barnes & Noble)