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Recommendations based on The Laws of Simplicity: Design, Technology, Business, Lifeby John Maeda
* statistically, based on millions of data-points provided by fellow humans
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
The Design of Everyday Things
by Donald A. Norman
Examining how design can influence human behaviour and improve user experience.
Anyone who designs anything to be used by humans – from physical objects to computer programs to conceptual tools -- must read this book, and it is an equally tremendous read for anyone who has to ... (Goodreads)
Contagious: Why Things Catch On
by Jonah Berger
Exploring the science behind why some products and ideas become popular.
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? ... (Goodreads)
The Paradox of Choice: Why More Is Less
by Barry Schwartz
An exploration of how the abundance of choice in modern life can lead to unhappiness and paralysis.
In the spirit of Alvin Tofflers' Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ... (Goodreads)
A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink
Exploring the rise of right-brain thinking and how creativity and emotion are shaping our world.
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line ... (Goodreads)
Understanding Comics: The Invisible Art
by Scott McCloud
Exploration of the visual language of comics and its role in storytelling.
Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the ... (Goodreads)
Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
by Shunryu Suzuki
A guide to Zen meditation and philosophy, exploring the power of mindfulness and introspection.
“In the beginner’s mind there are many possibilities, but in the expert’s there are few.” So begins this most beloved of all American Zen books. Seldom has such a small handful of words provided a ... (Goodreads)
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
by Laszlo Bock
An inside look at Google's unique workplace culture, providing insights on how to create a happier and more productive office.
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business ... (Goodreads)
The Architecture of Happiness
by Alain de Botton
A philosophical exploration of how architecture shapes our emotions and how we can create living spaces that are both beautiful and meaningful.
The Achitecture of Happiness is a dazzling and generously illustrated journey through the philosophy and psychology of architecture and the indelible connection between our identities and our ... (Barnes & Noble)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
Flow: The Psychology of Optimal Experience
by Mihaly Csikszentmihalyi
An exploration of the concept of 'flow' and how it can be used to enhance optimal experience.
Psychologist Mihaly Csikszentmihalyi's investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, ... (Goodreads)
Bird by Bird: Some Instructions on Writing and Life
by Anne Lamott
A witty and honest guide to writing and life, encouraging writers to embrace imperfection and find their own voice.
A newer edition of this title can be found, here., "Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to ... (Goodreads)
Presentation Zen: Simple Ideas on Presentation Design and Delivery
by Garr Reynolds
Guide to creating effective and engaging presentations through engaging visuals and storytelling.
Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, Presentation Zen . Showing us there is a better way ... (Barnes & Noble)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
Exploring how marketers can leverage authenticity and storytelling to connect with consumers.
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your ... (Goodreads)
How We Decide
by Jonah Lehrer
Examining the science of decision making, exploring how we arrive at our choices.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions. Since Plato, philosophers have described the decision-making process as either rational or ... (Goodreads)
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone
The story of Amazon and its founder Jeff Bezos, from its humble beginnings to becoming one of the world's largest companies.
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
The Definitive Book of Body Language
by Allan Pease
Comprehensive guide to understanding nonverbal communication and its implications.
Available for the first time in the United States, this international bestseller reveals the secrets of nonverbal communication to give you confidence and control in any face-to-face encounter–from ... (Goodreads)
Business Model Generation
by Alexander Osterwalder
A guide to crafting business models and creating new sources of value.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model ... (Goodreads)
Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto
by Chuck Klosterman
An exploration of pop culture and its influence on contemporary life.
Countless writers and artists have spoken for a generation, but no one has done it quite like Chuck Klosterman. With an exhaustive knowledge of popular culture and an almost effortless ability to ... (Goodreads)
Getting to Yes: Negotiating Agreement Without Giving In
by Roger Fisher
Strategies for successful negotiating, reaching win-win agreements.
Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement Amazon.com description: Product ... (Goodreads)
Camera Lucida: Reflections on Photography
by Roland Barthes
An exploration of the nature of photography and its power to evoke emotion.
A graceful, contemplative volume, Camera Lucida was first published in 1979. Commenting on artists such as Avedon, Clifford, Mapplethorpe, and Nadar, Roland Barthes presents photography as being ... (Goodreads)
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
by Clayton M. Christensen
Examines disruptive innovation and how to manage it in a business setting.
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)
Guns, Germs, and Steel: The Fates of Human Societies
by Jared Diamond
Tracing the origins of human civilizations through the lens of geography, technology, and biology.
"Diamond has written a book of remarkable scope ... one of the most important and readable works on the human past published in recent years." Winner of the Pulitzer Prize and a national bestseller: ... (Goodreads)
Crucial Conversations: Tools for Talking When Stakes Are High
by Kerry Patterson
A guide to effectively navigate difficult conversations, build trust, and create mutual understanding.
Learn how to keep your cool and get the results you want when emotions flare. When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and ... (Goodreads)
Switch: How to Change Things When Change Is Hard
by Chip Heath
Exploring ways to make change easier in life and work, using practical strategies.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors ... (Goodreads)
Built to Last: Successful Habits of Visionary Companies
by James C. Collins
Analysis of successful companies and their long-term strategies, identifying key habits and practices that lead to enduring success.
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. ... (Goodreads)
The Magic of Thinking Big
by David J. Schwartz
A guide to achieving success by shifting one's attitude and outlook on life.
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and ... (Goodreads)
