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Recommendations based on The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sellsby Robert W. Bly
* statistically, based on millions of data-points provided by fellow humans
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
The Elements of Style
by William Strunk Jr.
A practical guide to written English, providing guidance on grammar and style.
This style manual offers practical advice on improving writing skills. Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by ... (Goodreads)
What Got You Here Won't Get You There: How Successful People Become Even More Successful
by Marshall Goldsmith
A guide to becoming even more successful, offering strategies for personal and professional growth.
America's most sought-after executive coach shows how to climb the last few rungs of the ladder The corporate world is filled with executives, men and women who have worked hard for years to reach ... (Goodreads)
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt
A business novel that follows a manufacturing plant's attempts to optimize production.
Written in a fast-paced thriller style,, The Goal, is the gripping novel which is transforming management thinking throughout the Western world. Alex Rogo is a harried plant manager working ever more ... (Goodreads)
The Total Money Makeover: A Proven Plan for Financial Fitness
by Dave Ramsey
A step-by-step guide to financial success, providing practical advice on budgeting and debt repayment.
If you will live like no one else, later you can "live" like no one else. Build up your money muscles with America's favorite finance coach. Okay, folks, do you want to turn those fat and flabby ... (Goodreads)
Killing Reagan: The Violent Assault That Changed a Presidency
by Bill O'Reilly
An examination of the attempted assassination of President Reagan and its aftermath.
In 1981, after delivering a speech at the Washington Hilton Hotel on March 30, President Reagan is shot by John Hinckley, Jr. . Near death, Reagan's life is in the balance in the hands of doctors at ... (Wikipedia)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
Winning
by Jack Welch
A guide to business success, revealing strategies to gain a competitive edge.
A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, ... (Goodreads)
Unlimited Power: The New Science Of Personal Achievement
by Anthony Robbins
Step-by-step guide to creating a life of success and fulfillment through mastery of one's own mind.
Anthony Robbins fornisce in questo libro un insieme di strumenti pratici tali da rendere l'individuo capace di iniziative concrete nonostante eventuali paure; e la capacità di fare tutto ciò che ... (Goodreads)
Thinking, Fast and Slow
by Daniel Kahneman
An exploration of the two systems of the mind, and how they influence decision-making.
In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and ... (Goodreads)
This Is Water: Some Thoughts, Delivered on a Significant Occasion, about Living a Compassionate Life
by David Foster Wallace
Reflections on leading a meaningful life, with compassion and understanding.
In this rare peak into the personal life of the author of numerous bestselling novels, gain an understanding of David Foster Wallace and how he became the man that he was. Only once did David Foster ... (Barnes & Noble)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
The One Minute Manager
by Kenneth H. Blanchard
A practical guide to improving productivity and motivation through effective management.
For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager 's techniques, thus increasing their productivity, job ... (Goodreads)
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
by Clayton M. Christensen
Examines disruptive innovation and how to manage it in a business setting.
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!
by Tony Robbins
A guide to achieving personal success through self-mastery, understanding and cultivating the power of the mind.
Wake up and take control of your life! From the bestselling author of, Inner Strength,, Unlimited Power, and, MONEY,, Master the Game, Anthony Robbins, the nation's leader in the science of peak ... (Goodreads)
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz
A practical guide to navigating the challenges of building and leading a successful business, with insights from a seasoned entrepreneur.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for ... (Barnes & Noble)
The Game: Penetrating the Secret Society of Pickup Artists
by Neil Strauss
Journey of a journalist exploring the world of "pickup artists" and the seduction techniques they use.
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. ... (Goodreads)
The Greatest Salesman in the World
by Og Mandino
A parable of success and fulfillment through self-discipline and faith.
The Greatest Salesman in the World is a book that serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance. If ... (Goodreads)
Washington: A Life
by Ron Chernow
Intimate biography of George Washington, the nation's first president.
A gripping portrait of the first president of the United States from the author of, Alexander Hamilton, the New York Times bestselling biography that inspired the musical., Celebrated biographer Ron ... (Barnes & Noble)
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
by Ed Catmull
An exploration of the principles and strategies that drive success in the creative process.
“What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to ... (Goodreads)
The Effective Executive: The Definitive Guide to Getting the Right Things Done
by Peter F. Drucker
A guide to becoming an effective executive by focusing on time management, decision-making, and prioritization.
What makes an effective executive?, The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have ... (Goodreads)
Strengths Finder 2.0
by Tom Rath
Discover your top five strengths and learn how to leverage them for personal and professional success.
Do You Do What You Do Best Every Day? Chances are, you don't. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
The War of Art: Winning the Inner Creative Battle
by Steven Pressfield
A guide to overcoming procrastination and other inner obstacles to unleash creativity.
A succinct, engaging, and practical guide for succeeding in any creative sphere,, The War of, Art, is nothing less than Sun-Tzu for the soul. What keeps so many of us from doing what we long to do? ... (Barnes & Noble)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
On Writing: A Memoir of the Craft
by Stephen King
A series of personal reflections on the art of writing, and the power of story-telling.
"Long live the King" hailed Entertainment Weekly upon the publication of Stephen King's On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is ... (Goodreads)
