Based on your enjoyment of Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler… You're likely* to like:

* statistically, based on millions of data-points provided by fellow humans

  1. Thinking, Fast and Slow

    by Daniel Kahneman
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    Readership: Popular

    In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at … (Goodreads)

  2. Predictably Irrational: The Hidden Forces That Shape Our Decisions

    by Dan Ariely
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    Readership: Somewhat known

    Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than … (Goodreads)

  3. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

    by Nassim Nicholas Taleb
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    Readership: Eclectic

    ,Fooled by Randomness ,is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are ,The Black Swan, Antifragile,,and ,The Bed of Procrustes,. … (Goodreads)

  4. The Black Swan: The Impact of the Highly Improbable

    by Nassim Nicholas Taleb
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    Readership: Eclectic

    A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans … (Goodreads)

  5. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

    by Dan Ariely
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    Readership: Very niche

    Lẽ phải của phi lý trí không phải là một cuốn sách hàn lâm khô khan chỉ toàn lý thuyết, mà nó được sử dụng dữ liệu từ những thí nghiệm thú vị và độc đáo dẫn đến những kết luận hấp dẫn về cách thức – và nguyên nhân tại sao chúng ta hành động như vậy. Từ những thái độ tại nơi làm việc của chúng ta, cho tới những mối quan hệ lãng mạn, tới việc chúng ta luôn tìm kiếm mục đích cuộc đời mình, Ariely lý giải cách thức phá vỡ những khuôn mẫu bi … (Goodreads)

  6. Misbehaving: The Making of Behavioral Economics

    by Richard H. Thaler
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    Readership: Very niche

    ,Winner of the Nobel Prize in Economics,,,,,, Get ready to change the way you think about economics., Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. ,Misbehaving, is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying … (Barnes & Noble)

  7. The Undercover Economist

    by Tim Harford
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    Readership: Very niche

    An economist's version of The Way Things Work , this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the United States to … (Goodreads)

  8. Guns, Germs, and Steel: The Fates of Human Societies

    by Jared Diamond
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    Readership: Fairly popular

    "Diamond has written a book of remarkable scope ... one of the most important and readable works on the human past published in recent years." Winner of the Pulitzer Prize and a national bestseller: the global account of the rise of civilization that is also a stunning refutation of ideas of human development based on race. In this "artful, informative, and delightful" (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had a head start in food production advanced beyond the hunter-gatherer stage, and then … (Goodreads)

  9. The Wisdom of Crowds

    by James Surowiecki
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    Readership: Very niche

    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world. … (Goodreads)

  10. Made to Stick: Why Some Ideas Survive and Others Die

    by Chip Heath
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    Readership: Eclectic

    ,NEW YORK TIMES ,BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, … (Goodreads)

  11. SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance

    by Steven D. Levitt
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    Readership: Somewhat known

    The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first. Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary? SuperFreakonomics … (Goodreads)

  12. Switch: How to Change Things When Change Is Hard

    by Chip Heath
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    Readership: Eclectic

    Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the … (Goodreads)

  13. Getting Things Done: The Art of Stress-Free Productivity

    by David Allen
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    Readership: Somewhat known

    ,The book ,,,Lifehack ,calls ,,"The Bible of business and personal productivity.",,,,,"A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,,Fast Company, Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots. Allen has rewritten the book from start to finish, tweaking his classic … (Barnes & Noble)

  14. The Checklist Manifesto: How to Get Things Right

    by Atul Gawande
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    Readership: Eclectic

    The ,New York Times, bestselling author of ,Better, and ,Complications, reveals the surprising power of the ordinary checklist We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted … (Goodreads)

  15. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries
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    Readership: Fairly popular

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ,, Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty . This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean … (Goodreads)

  16. The Intelligent Investor

    by Benjamin Graham
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    Readership: Eclectic

    More than one million hardcovers sold Now available for the first time in paperback! The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949. Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised … (Goodreads)

  17. The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves

    by Dan Ariely
    Quality: 🟢🟢🟡⚪️
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    Readership: Very niche

    Het wetenschappelijk bewijs liegt er niet om: zelfs de meest eerlijke mensen nemen meerdere keren per dag een loopje met de waarheid. Hóé (on)eerlijk we zijn blijkt verrassend genoeg afhankelijk van invloeden van buitenaf: Zet een proefpersoon een nepmerk zonnebril op en hij gaat eerder vals spelen. Verplaats bij het belastingaangifte de plek voor de handtekening naar boven aan het formulier en een heel land wordt een klein beetje eerlijker. Maar let op: een hogere straf of een grotere pakkans blijken daarentegen vrijwel geen effect te hebben op onze eerlijkheid. In Heerlijk oneerlijk geeft Dan Ariely een onweerstaanbaar leuk kijkje … (Goodreads)

  18. The Undoing Project: A Friendship That Changed Our Minds

    by Michael Lewis
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    Readership: Eclectic

    Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality. … (Goodreads)

  19. The Paradox of Choice: Why More Is Less

    by Barry Schwartz
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    Readership: Very niche

    In the spirit of Alvin Tofflers' Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice , Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and … (Goodreads)

  20. Against the Gods: The Remarkable Story of Risk

    by Peter L. Bernstein
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    Readership: Very niche

    With the stock market breaking records almost daily, leaving longtime market analysts shaking their heads and revising their forecasts, a study of the concept of risk seems quite timely. Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking. … (Goodreads)